Competition over the internet for higher visibility is getting cut-throat for businesses. In order to survive or even sustain a business, you need to be really ahead of your competition. But how can you get ahead of your competitors or create a high visibility so that your website or online business can receive high targeted audience? Here are the top 5 methods for driving traffic to your website:
On-Page Search Engine Optimization (SEO): On-page SEO has several different aspects to consider. Some of the top things to consider are titles, headings, content and links. When optimizing for on-page SEO you will want to keep user intent and readability in mind to avoid keyword stuffing and other black hat SEO tactics.
Pay-Per-Click: Pay-Per-Click or PPC as it is known is one of the top methods for driving traffic. The highlight of a PPC program is that you don’t need to pay for advertising upfront – you only pay when a customer clicks on your ad, which will take them to your website. You can try Google Ads or go with some of the other Pay-Per-Click programs.
Social Media: Social media has become a large part of most peoples days. The majority of people have some sort of social media account. The benefit of social media is brand visibility. Running social media allows your consumers to follow you and see your brand more often. Although you will want to make sure you are consistent, frequent, and responsive with social media posts.
Landing Pages: Landing pages give your business an opportunity to direct users to what they are looking for. By creating specific landing pages that revolve around a specific keyword theme. You can also use a landing page to direct users to the next step for conversions.
Google My Business: An optimized Google My Business has a lot of benefits for local ranking and for consumers. By optimizing your Google My Business consumers can easily locate your business and important business information such as hours and phone number. You also have the ability to add posts and answer your consumer’s questions!
Now, this is only a small comprehensive list of ways to drive traffic to your site. Although it is a start, once you start diving in you’ll see what works best for your business and know how to move forward.