An Introduction to Internet Marketing

Over the last couple of years, the internet has evolved and opened some new avenues for online businesses ensuring that both large and start-up companies can co-exist. The potential to earn online for new businesses has also increased multi-fold in recent times. The result is competition and the one factor that will keep you ahead of the completion is internet marketing. Internet marketing consists of several key elements, each of which is responsible for driving targeted traffic, increasing brand visibility, and pushing forward the overall growth of your business.

Internet Marketing Strategies for Beginners

Now you would probably ask the question: how significant is internet marketing to online business growth? In reality, the significance of internet marketing varies from one business, product or service to another. Let us look at some examples: EasyJet is a European Airline that is popular for their low-cost tickets and they have actually seen 90% of tickets sales online. Even a mega-corporate brand like Cisco has been able to earn 90% of their revenue online.

Most of the industries like IT, telecom, web design, real estate, non-government organizations, pet supplies, event tickets, etc can be bought online. This has been made possible due to the higher reach of internet. This is also the reason why you can sit in California and sell your products or services in Tokyo. But again the fact of the matter is that your website and brand needs to be visible enough and should be able to reach your target audience. And this is where internet marketing plays a significant role.

Internet marketing comprises of two main segments:

1. Several specialist marketing functions: These functions apply to certain businesses
2. Philosophy or concept: This is applicable to all businesses

Internet Marketing Strategies

Within the above segments lie different strategies and tools with the help of which you will be able to market your brand over the internet and reach out to your target audiences regardless of the geographical boundaries. There are eight top internet marketing options that you can use as a standalone strategy or in an effective configuration of some or all. These are:

  1. Search Engine Optimization
  2. Paid Advertising
  3. Viral Strategy
  4. Linking Strategy
  5. Public Relations
  6. E-Mail Marketing
  7. Conversion Rate Optimization
  8. Networking
  9. Social Media
  10. Content Marketing

We will discuss these and many more fundamentals of Internet marketing as well as understand their pros and cons as we progress. Come back to read more on these specific intro internet marketing strategies!

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