There is absolutely no doubt in the fact that you will have to take certain steps to enhance the volume and quality of your website traffic. However, getting more visitors is not directly related to getting more buyers, which is the more important thing for a business. Strategies for getting more traffic are diverse but, making people stay on your website to check your products and services is the tricky part of the story.
Actually, when people come to your site and leave without spending a lot of time on your site, you get a high bounce rate that can kill your profit and ranking. It is important to make sure you are attracting the right audience with keyword targeting and content to reduce your bounce rate.
Generally, people will come and go because of two basic reasons.
• Your landing page has enough information that there is no need to explore other pages
• Your landing page has insufficient information, so, visitors don’t find them interesting and worth spending more time on
In both of the cases, it is all about your website design. However, if people are not exploring your site because of the first reason, then it’s not something to worry about as you have already conveyed your message. Comparing conversion rate and bounce rate will help you decide if that landing page is effective or not. If people are converting, but there is still a high bounce rate the main goal is being completed so there is nothing to worry about. On the other hand, if the reason behind the high bounce rate is the second one, then you will surely have to take appropriate steps as it is killing your business.
To deal with the second reason, you will have to make some changes to the design of your website. It really is obvious that you must provide enough information on your landing page which may grip the attention of a casual visitor. In regards to a high bounce rate, you want to make sure you are targeting the proper audience and your information is presented in the most concise way.
So, if you think that your business is not showing any progress, even if you are having high website traffic, then it will surely be because of the high bounce rate. To know more about the reasons, Google Analytic can help you a lot. To find the pages that need help, review your Google Analytics for pages that have a high bounce rate and low to no conversions.