Link building is one of the most important aspects of search engine optimization and plays an important role in increasing your visibility. There are several ways of going about link building but here are some of my little secrets about link building that I would like to share with you.
Secret #1:
Not all the links are highly effective and only few links can actually help you in getting high search engine rankings. Most people use Google’s toolbar PageRank for measuring the quality of a particular link. But the truth is that the PageRank that is displayed on the browser is an approximate value and not the real PageRank. And yes! Google PageRank is not considered as important by some of the other top search engines.
Secret#2:
Indexing and crawl rate: Most search engines use in-house link analysis algorithms for measuring the importance of web pages. They also use these algorithms for determining the frequency of indexing. Basically, if you are able to study and understand the indexing as well as crawling rate then you will also be able to get an approximate measurement of its actual value for link building. To determine the crawl rate, you will have to monitor the cache of search engines. The date of the cache will determine the date it crawled on the page.
Secret#3:
To gauge the true value of a link, you need to study three main types of rates and they are the crawl rate, indexing rate, and the rate at which a page is being updated.
Secret#4:
Requesting for links works very well! Either you can live on a prayer and hope that people or your intended audience will find your website or you can create linkable content that will target a specific linker and then send them a mail to catch their attention.
Secret#5:
Find websites over the internet that would be willing to link to you. The right way to search is by using two important aspects: the link phrase and a keyword. For example: if you are looking for a link to a travel website then you should ideally search using: “add travel url”
Oh! Here is some news: reciprocal linking is dead!
Secret#6:
The final secret is submitting content in ezines. What you really need to do is write an article that talks more about what you, your website or business is selling – a product, concept, dream, or a service and add a resource box at the end of the article with a link to your website. Submit the article in as many top ezines as possible.
