Internet Marketing has come a long way in the last five years and is now an integral part of corporate or business online branding strategies. Over the years, strategies have changed, new benchmarks have been created and internet marketing trends have been followed. Here are the top 5 internet marketing strategy trends:
1. Search Engine Optimization
Here’s the fact: Natural Search Engine Optimization is growing rapidly. There are several companies that have started to invest in upgrading their existing websites and optimizing them using keyword driven content and persuasive architecture. All this is in order to capture 76% of those internet visitors who are able to click on natural search results instead of the paid results.
2. Websites: Usability Testing
According to a research and survey conducted by Jupiter Research, it was found out that corporate America spending will hit and go beyond the $5.6 billion mark as far as search engine marketing (SEM) is concerned in 2010. This just goes on to show that the corporate players have recognized the importance of the top search engines like Google, MSN, Yahoo! Etc. Now the corporate sector believes that the internet and especially the search engines can deliver consumers right at their doorstep through the company websites. As a result, the corporate sector is spending more time and money now on usability reviews as well as testing.
3. Press Releases
Press releases were treated as an effective medium for highlighting new launch, new business, services, products etc some 10 years back and it is still considered as important. In fact, according to a survey certain news search engines seem to have a higher readership than BBC or CNN. These news search engines are rated as the best choice for news especially in the larger age group of 18 - 54. A day has come that the loyal newspaper readers have started to make a move towards online news. Hence, the experts feel that optimized press releases can help people find the news in real time.
4. Blogging
There are mainly two types of blogging: one is the personal blogging and one is the business blogging. The business blogging are for those who want to drive traffic to their website in order to generate higher sales and get higher revenue. Business blogging is more like a content driven advertisement as well as a top PR tool. The more optimized the blogs are, the higher the readership!
