Pay per click advertising is an effective marketing tool to get your Web site noticed and start producing real results including increased visitors, better leads, and higher sales.
The Internet has changed the way companies, products, and services are marketed. Unlike traditional forms of advertising such as television and direct mail, the Web makes it easy to target niche markets, specific people, and defined locations. While older forms of media like newspapers have declined in readership, the Internet has grown. In fact, advertisers are spending over $10 billion a year to reach the Internet’s global audience, making online advertising a tried and true marketing investment. Whether you are a small business in Harrisburg, Pennsylvania or a multinational corporation, Internet advertising can work for you.
Pay per click (PPC) advertising is one of the fastest growing, most cost-effective ways to target consumers online. Before PPC advertising, campaigns were expensive and ad performance was difficult to track, leaving may people wondering if their marketing dollars were well spent. Pay per click advertising has changed that. Using a pay per click program, you will only pay when a targeted customer clicks onto your ad and visits your Web site. Because you just buy ads that perform, your marketing budget can be as little or as large as you wish.
Based in Harrisburg, PA, Keystroke Marketing offers pay per click management services to regional clients in York and Lancaster PA, as well as a growing list of large, national companies. We have a proven track record of launching successful PPC programs for all types of businesses and corporations.
With Keystroke’s PPC management service, we can promote your Web site using Google AdWords, Yahoo! Search Marketing (formerly Overture), and MSN AdCenter. These pay per click programs enable you to place keyword targeted advertisements alongside the search results of potential customers, driving more visitors to your site and increasing your sales. What’s more, Keystroke’s PPC management service can track and analyze your campaign’s performance, demonstrating real returns on your investment.
Our Pay Per Click Advertising Services Include:
- Target market and competitor research
- Keyword and phrase analysis
- Pay per click program setup on Google, Yahoo!, and MSN
- Advertisement and landing page copywriting
- Long-term PPC management
- PPC program tracking, analytics, and reporting to demonstrate ROI
How Does Our Pay Per Click Management Service Work?
Keystroke Marketing’s PPC management program begins by examining the target market and competitors of your company, product, or service. From this information, a group of keywords and phrases are developed in order to best reach your target audience. This way your PPC ads will only be displayed to the most qualified Internet users. For example, if your company provides pay per click management to cities in Central Pennsylvania, your keywords might target the phrases PPC management, Harrisburg PA, York PA, and Lancaster PA.
After selecting the strongest keywords, Keystroke’s pay per click experts design effective advertisements for popular search marketing programs on Google, Yahoo!, and MSN, then launch your PPC campaign. With everything in place, your Web site will begin to see immediate results including increased traffic and more conversions. Best of all, Keystroke offers long-term pay per click management, analysis, and reporting for new and existing campaigns. This highly effective service makes PPC advertising worry-free and can show real performances gains, making pay per click advertising the perfect solution for dependable Internet marketing.
